EVENT RECAP: Tarte Shape Tape Skate Party In LA


Tarte Cosmetics held an exclusive party for influencers for its #ShapeTapeNation launch on August 14, 2018 at Moonlight Rollerway.


EVENT RECAP: NYX x Beautycon Hosts Kick-off Party


NYX and Beautycon hosted a kick-off party for influencers at Sky Bar in Los Angeles on July 12, 2018. The event celebrates the launch of NYX’s Can’t Stop Won’t Stop Full Coverage Foundation. Synchronized swim team, The Aqualillies, made a surprise performance for the guests.

EVENT RECAP: Rachel McCord Hosts The McCord List Photoshoot At The Kimpton La Peer Hotel


Entrepreneur and author Rachel McCord hosts The McCord List June edition photoshoot at The Kimpton La Peer Hotel on June 16, 2018. TheMcCordList.com event included gifts from fashion, beauty and lifestyle brands Goody Hair, Imani Collective, Copper + Crane, Skindinavia, & Blush & Whimsy.

The McCord List is a blog designed to empower a community of celebs, entrepreneurs, influencers, and media. They are passionate about empowering women to believe in themselves and SLAY. Founded by celebrity model and entrepreneur, Rachel McCord. For more information on their work or request an invite to join, please visit http://www.TheMcCordList.com. You can also follow their founder on Instagram at @iamRachelMcCord.

Algenist Launches Genius Liquid Collagen Lip


On June 14, 2018 at the Hudson Loft in Los Angeles, Algenist unveiled its newest game changing product, GENIUS Liquid Collagen Lip ($35 at Algenist.com). This product fills out and smoothes fine lines and wrinkles on the lips and around the lip area, while improving the definition of the lip line, and replenishing and revitalizing the lips in just 10 days. Showcasing a unique dual-phase formula, Algenist combines a high percentage of active plant-based collagen, patented Alguronic Acid, botanical lip enhancers and hundreds of beads of Microalgae Oil, and features a new cooling, ceramic tip application. Lips are left feeling soothed and refreshed.

Active Plant Collagen: Listed as the #1 ingredient in the formula

Alguronic Acid: Derived from naturally-sourced and sustainably-produced algae, helps to hydrate and smooth lines and wrinkles

Botanical Lip Enhancer: Visually helps fill and smooth lines while improving lip definition for both instant and long-lasting benefits

Microalgae Oil Beads: Rich in Omegas 3, 6 and 9, helps to replenish and nourish

EVENT RECAP: Gain Foundation’s “Brighter Futures” Red Carpet Charity Soiree


The Gain Foundation’s “Brighter Futures” Red Carpet Charity Soiree was held at a Beverly Hills estate on June 7th, 2018. Global Alliance for Improved Nutrition (GAIN) presented awards to Nicole Ari Parker and Boris Kodjoe recognizing their efforts to end hunger and malnourishment. GAIN is co-founded by Bill and Melinda Gates, has been a leader in global salt iodization programs since 2008.

Iodine deficiency is the leading preventable cause of intellectual and development disabilities in the planet. Iodine is a crucial micronutrient for mental and physical health, yet in many parts of the world, people do not have enough iodine in their normal diet. There is a simple, cost-effective solution: fortifying household salt with iodine. GAIN works with governments and producers to make this happen, helping millions of people lead healthier, smarter, and more productive lives.

GAIN and UNICEF have supported national programs reaching an additional 466 million people against iodine deficiency. This includes an estimated 18.2 million pregnant and lactating women and 113 million children aged 6 months to 15 years who are no longer at risk of its debilitating effects. There are now just 19 iodine deficient countries, down from 55 in 2003. GAIN emphasizes programming and outreach that prioritize underserved groups such as women, girls, and children.