COACHELLA 2018 EVENT RECAP // Shoedazzle’s Dazzle In The Desert


Amber Rose, Vanessa Simmons and Jasmine Sanders were spotted at Shoedazzle’s Dazzle In The Desert lounge on April 15, 2017. The relaxing affair took place in Palm Springs during Coachella week one.


COACHELLA 2018 EVENT RECAP // NYX Professional Makeup’s Vinyl Club


NYX Professional Makeup’s Vinyl Club pool party was held at The Saguaro Hotel in Palm Springs on April 13th and 14th. The two-day exclusive event offered NYX makeup touch-ups, festival inspired hairdos from Redken, a photo booth from Words With Friends, custom denim shorts from Windsor and Shoedazzle shoe giveaways.

Featured Brand: Australian Women’s Clothing Company White Fox


A surge of influencers and social media celebrities including Ireland Baldwin attended the White Fox Festival Kick Off party on March 28, 2018 at the Lombardi House in Hollywood. The event kicked off festival season, featuring latest styles inspired by Coachella. Guests selected ensembles for the desert music festival while enjoying custom embroidery, special cocktails, selfie ops, ear piercing and a raffle of luxury items.

The Aussie fashion brand, White Fox Boutique, was founded in 2013 by a couple Georgia and Daniel. At the time, 22 year old Georgia struggled with finding her career path as her boyfriend, Daniel, was scrambling to obtain a business degree. The couple educated themselves on subjects relating to ecommerce and fashion, hoping to make a significance in the Australian & International Markets. By listening to what customers wanted and offering the current styles at affordable prices, White Fox has achieved over half a million social media followers and fans. To see the latest White Fox festival collection, go to

Ipsy Gen Beauty Makes Its Presence Known In LA To Thousands Of Fans


A huge wave of social media posts regarding the 2-day Gen Beauty event inundated Instagram this weekend. Thousands of fans attended Gen Beauty LA at the LA Convention Center on March 24th and 25th to experience unique brand activations, live workshops, panels, sampling and beauty creator meet and greets. Prominent beauty role models at the event include Kandee Johnson, Beautyybird, Lynette Cenee, Gabriel Zamora, Nikita Dragun, Laura Sanchez, Jaleesa Moses, Patrick Ta, Bea Miller, Karla Bonilla, Makeupshayla and Iluvsarahii. Another highlight of the event is the highly coveted gift bag containing products from the brand sponsors from brands including NYX, Derma E, Maybelline, Fatboy, The Balm, Purlisse, Physician’s Formula, Eva NYC, Shea Moisture, Briogeo amongst many others. Ipsy’s Gen Beauty celebrates a community that respects unique beauty and self-expression. See what fans are raving about at the next Gen Beauty in San Francisco and New York. For more information visit