The influential Beautycon festival made its mark in Los Angeles on August 12 and 13. The two day experience created an exuberant environment combining traditional celebrities, brands and fans to participate in all things beauty and style while focusing on inclusion. Yes, beauty for all! Beautycon Festivals are held in LA, Dallas and NYC and have had more than 60,000 fans attend worldwide. Beautycon is notable for its panel discussions, creator meet and greets, photo booths, gift bags and brand activations. The festival also boasts major names such as NYX, L’Oréal, Maybelline, Nike, Beautyblender, PLT, Bethany Mota, Drew Barrymore, Tyra Banks, Sofia Vergara, Ashley Tisdale and Zendaya. Beautycon has also garnered press from The New York Times, Wired Magazine, Business of Fashion, Glamour, Digiday, Mashable, Fast Company, Digiday, MTV, Bustle, THR, Variety and countless other outlets. The festival plans to expand internationally to the Middle East, Singapore, Mexico City and Europe over the next year.