Sephora x Smashbox Enlist @VladaMUA To Create World’s Most Expensive Lip Art With Real Diamonds 

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Sephora collaborated with Smashbox Cosmetics and their new Lip Editor-In-Chief Vlada Haggerty (@VladaMUA) on March 22, 2017 to create the world’s most expensive lip art made with 6.5 carat diamonds valued over $25,000. The lavish event took place at Smashbox Studios with Smashbox founder, Davis Factor, photographing the momentous lip artistry. 

Security guards for the diamonds from jewelry designer Zoe Chicco watched over the crowd as Vlada painstakingly applied diamonds to the model’s lips. In addition to wearing diamonds, the model was also wearing Smashbox Be Legendary Liquid Lip in Crimson Chrome, $24 (www.sephora.com and http://www.smashbox.com).