Smirnoff Vodka celebrated its 75th anniversary of inventing the iconic Moscow Mule at Mack Sennett Studios on October 19th. The retro 1940’s themed affair was an homage to the Moscow Mule’s Hollywood Sunset Strip birthplace in 1941. Guests experienced three different 1940’s themed acts. They were ushered into different rooms with actors and performers epitomizing the era. First, a vintage beauty bar for hair & makeup touch-ups and a poet composed custom limericks on a nostalgic typewriter. Second, a band performed retro-style tunes on stage that included actors showing off dance moves of the time. Third, a room with an Old Hollywood styled bar with, you guessed it, Moscow Mules as a songbird belted out ballads.
Smirnoff also made a huge announcement: the Moscow Mule will have its own day, declaring March 3rd (“3-3) as National Moscow Mule Day. The day will commemorate the Moscow Mule’s significant impact in cocktail history. The Original Moscow Mule was concocted with only three ingredients. John G. Martin, Jack Morgan and Ozeline Schmidt gathered together and crafted the vodka cocktail with SMIRNOFF™ No. 21 vodka, ginger beer and lime.
Smirnoff was founded in 1864 by Piotr Arseneevich and is the world’s best-selling premium vodka. To learn more visit – http://www.smirnoff.com.