Brand Spotlight: Cruelty-Free Kat Von D Beauty


Not only is Kat Von D a tattoo artist, model, entrepreneur and television personality, she is also a vegan. Since her cosmetics line launched in Sephora in 2008, the brand has never tested on animals. “I am proud to say that Kat Von D Beauty products are never tested on animals—and never will be.” Kat Von D proudly states.

The collection has found its way into the makeup bags of millions of people and gained momentum ever since. Kat Von D has invested her all her efforts into creating superior formulas and designing the packaging with her team. Here is a look of her best selling products at Sephora:

  • Shade + Light Face Contour Palette: An all-matte, buildable, contour palette that contain three shades for contouring and three shades for highlighting. 
  • Everlasting Liquid Lipstick: A high pigmented, lightweight, long-wear liquid lipstick formulated without parabens.
  • Tattoo Liner: A waterproof liquid eyeliner with a precision brush tip and high pigments.  

Check our her full collection at