The popular young women’s clothing retailer Wet Seal held a relaunch event on August 31st in downtown Los Angeles. The brand unveiled its slightly mature transformation. It was an evening packed with styling, music, and socializing. Mame, from America’s Next Top Model, is the face of Wet Seal’s latest fall campaign, IDEFINEPRETTY.
The #idefinepretty program invites young women to define what pretty means to them in a social media contest which runs through the end of September. Los Angeles’ top fashionistas, models and notable personalities were in attendance and were generously gifted trendy apparel from Wet Seal. VP of Brand Marketing, Angelo D’Agostino (who could easily be mistaken for a model), was present to announce the mission of empowering young people through the #idefinepretty campaign.
To shop the looks go to http://www.wetseal.com
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