Recap: BeautyCon LA 


BeautyCon returned to LA July 11th at Maker City LA. Thousands of beauty addicts flocked to the beauty convention to explore the myriad of brands and to see their favorite content creators, makeup artists and celebrities. Among these bloggers and celebrities were Zendaya, Kandee Johnson, Bethany Mota, Mr. Kate and Brittany Furlan.

Super brands Tarte, Laura Geller, QVC, Maybelline and several more offered swag to the attendees. The outdoor portion offered live musical performances, carnival rides, photobooths and makeovers.

CEO Moj Mahdara intended BeautyCon to be a community that redefines beauty. To learn more, please go to


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